Category: Community

Top Tips On How Small Businesses Can Survive In Recession

Small and medium-sized businesses confront a particular set of difficulties during times of financial unrest. Poor economic conditions don’t always spell the end for small businesses. Smaller businesses can not only withstand falling demand and poor consumer confidence by implementing certain techniques, but they can also grow.

Types of social media

The 5 Types of Social Media

With everyone being on their phones nowadays, odds are, you probably have some form of social media account. We all know the major ones: Twitter, Facebook, Instagram, YouTube. These accounts can benefit your company in engaging customers and boosting sales. What you might not know is that there are hundreds of social media platforms that […]

Promotion LA logo

Promotion LA and Coronavirus: How We Have Evolved

Like every other business in the country, Coronavirus has affected Promotion LA. We’ve had to change the way we operate to keep our staff and clients safe and happy during this time. We’ve had to evolve how we work, how we interact with clients and how we cater to their needs.

Difference between a copywriter and a content writer

The Difference Between a Copywriter and a Content Writer

If you are a business owner and you are looking for someone to write content for your company, you may have heard about copywriters and content writers. You might have even heard that they are the same job. However, the truth is, there is a big difference between a copywriter and a content writer. More […]

How to improve your web presence

Five Tips on How to Improve Your Web Presence

Simply having a website is not enough to drive customers to your business. You need to constantly update and improve your web presence to best draw in potential customers, as well as keep existing customers satisfied and interested. You also need to compete against every other business that is fighting to obtain potential customers. Marketing […]

Keywords

Keywords 101: What Are They, and Why Do They Matter?

Driving people to your website is a crucial part of having a webpage; after all, what is the point if no one is reading your content? What a lot of people may not realize is that the key detail behind this is keywords. Knowing what keywords are and why they are important to your web […]

Understanding Pay Per Click (PPC) Advertising

One of the most popular ways to get visitors to a website is through pay per click (PPC) advertising. However, understanding and utilizing PPC advertising can sometimes be a bit tricky. What is Pay Per Click Advertising? Pay per click advertising is an online advertising model that lets advertisers pay each time an online user […]

How You Can Utilize Word of Mouth to Expand Your Business

How You Can Utilize Word of Mouth to Expand Your Business

One of the biggest challenges any new business or brand faces is getting the word out. How do you let the world know about your product? How do you get potential customers to trust you? Or how can you guarantee people understand your business? One strategy is word of mouth. What is Word of Mouth? […]