Category: Creativity

Storytelling in Marketing: How to Create a Compelling Brand Narrative

One of the most successful marketing techniques used by companies today is storytelling. It enables you to communicate with your target audience more effectively and adjust your message to suit their needs. Furthermore, you can create a strong brand identity and use it to better define and hone the character of your company. By telling […]

Top 5 Benefits of Video Marketing for Your Business

In today’s fast-paced world, it is more crucial than ever to come up with creative ways to set your product or service apart from the competition of other marketers fighting for the attention of your prospects. The intriguing element is that video marketing can greatly raise income for businesses. The following are the main benefits […]

Top Tips On How Small Businesses Can Survive In Recession

Small and medium-sized businesses confront a particular set of difficulties during times of financial unrest. Poor economic conditions don’t always spell the end for small businesses. Smaller businesses can not only withstand falling demand and poor consumer confidence by implementing certain techniques, but they can also grow.

color scheme

Choosing a Website Color Scheme

Choosing your website’s color scheme is an important decision to make. Not only does your website represent the digital identity of your company, but it’s one of the first things a potential customer will notice. This means that you’ll need to make an excellent first impression. With this said, your website’s color scheme will typically […]

coca-cola holiday commercial truck

Our Favorite 2020 Holiday Commercials

After a long harrowing year, we’ve decided to cast out a net and reel in some of 2020’s most stunning holiday commercials. From story, visuals, to solid calls to action that deliver holiday-spiced embraces, here are five commercials that put a twinkle in our eye!

Web development

Web Development for My Pet Naturally

When My Pet Naturally came to Promotion LA during the COVID-19 pandemic looking for a complete remodel of their web development, we knew we had some intense work to do. Making sure that this pet store had a new, fresh website, complete with an e-commerce page, tons of pictures and an expansive marketing campaign was […]

Benny's Tacos

Promotion LA’s 16-Year Relationship with Benny’s Tacos

With digital marketing agencies, it isn’t too often that you hear about clients being around before the Internet became popular. At Promotion LA, we have one client that has been with us for the past 16 years, well before the Internet became the new age of marketing and advertisement – Benny’s Tacos & Rotisserie Chicken. […]

Advertising and marketing

The Difference Between Advertising and Marketing

If you have a business, odds are you have heard of advertising and marketing. You may have even thought they were the same since both are used to reach potential customers. What you and many business owners might not know is that there are actually lots of differences between advertising and marketing. Marketing and advertising […]

how to build a brand

7 Tips on How to Build a Brand for Your Company

Every company needs a brand in order to stand out from the competition and relate with customers. Having a brand allows you to market yourself and your company so you can build credibility; you want customers to not only remember you but keep going back to your company. You want to create a lasting impact […]

How to improve your web presence

Five Tips on How to Improve Your Web Presence

Simply having a website is not enough to drive customers to your business. You need to constantly update and improve your web presence to best draw in potential customers, as well as keep existing customers satisfied and interested. You also need to compete against every other business that is fighting to obtain potential customers. Marketing […]