Marketing Archives - Page 2 of 5

The Digital Marketing Process of Promotion LA

The Digital Marketing Process of Promotion LA Marketing has been an ever-changing area for decades, from the initial word-of-mouth spread of business, to the advent of radio, to the ubiquitous presence of the internet. Because marketing mediums have changed, so have marketing styles and strategies. You have to go to your potential customers, place advertisements […]

7 Essential Roles for Marketing Teams

7 Essential Roles for Marketing Teams Marketing is fluid. It has to be to keep up with the constantly-changing landscape of technology and consumerism, and if you aren’t on your toes and paying attention to the shifts, you’ll be left behind. As the saying goes, “Change or be changed.” 30 years ago, who was needed […]

How to Find Your Target Audience

One of the biggest challenges in marketing is gaining traction when you’re just starting out. How exactly do companies find their target audience?

Promotion LA Serves LA-Based Small Businesses

Ever since we were founded in 1982, we have been devoted to serving the small businesses of Los Angeles with top-of-the-line marketing services.

Make a Social Media Marketing Campaign that Stands Out

With so much competition online, it’s tough to stand out. There isn’t just one way to break out of the pack, though. Your social media marketing tactics need to reflect your industry and brand.

Is it Worth it to Optimize Your Business Website on Bing?

Google is God when it comes to organic search. In fact, the word “Google” has even become a verb for doing online research. Even if we didn’t actually use Google at all. That’s pretty incredible, right? Odds are that most people on the planet use Google when they complete an online search, though. As of […]

9 Digital Marketing Trends to Watch in 2021

With the world in a state of upheaval (still), it can be tough to predict what the market is going to do next, but luckily we’re here to help. We’re at the end of the last quarter of 2021 and the year is rocking and rolling, so we wanted to take a moment to share […]

Getting Back to Business While Maximizing Your Money

Times have changed so radically since early 2020, and smaller brick and mortar businesses have had a tough time staying open. Having a strong online presence and user-friendly website is so deeply important nowadays that it can make or break your business. If you’re a company that has been particularly hard-hit by the pandemic, know […]

What 2020 Taught Us About Lead Generation and Businesses

We’ve heard so many heartbreaking stories about entrepreneurs and business owners who thought 2020 was their year. They’d put in the work in 2019 to make their goals a reality— whether it was about expanding their workforce threefold or refreshing their menu and adding a live music rotation to their restaurant’s dining experience. Only, they […]

The Difference Between a Slogan and a Tagline

Slogans and taglines help brands achieve the same goal: to stand apart and be remembered. Though they’re often referenced interchangeably, they’re two very different marketing elements. They are similar in that they are both unique, catchy, quippy, brief pieces of branded copy that act as important marketing touchstones.

Far far away, behind the word moun tains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of