Meta tags are the descriptive sentences that give search engines an idea of what your website or content is about. Meta tags are not usually outright present in the content, so users do not see them. Without proper meta tags, your website’s ranking and listings will suffer. Essentially, you want to give Google as much […]
Google analytics and SEO rankings are some of the most important tools and collections of data present on the internet. Your website needs to be appropriately formatted and filled to rank high and not be lost in the void. With a sufficient and effective website, you’ll receive more traffic, see more customers, and see conversions. […]
If you run a company that has existed as a brick-and-mortar store for years, you might not have an online presence. You may rely on referrals, word of mouth, location, and customer loyalty to see profits each month. This worked for centuries, but with the transformation of marketing from speech to papers to the internet, […]
Los Angeles is home to numerous shopping centers, malls, and plazas. It’s one of the most famous cities in the world, and visitors come from thousands of miles away just to see the sights, from the Hollywood sign to the walk of fame to Malibu beach to historic downtown. Of course, the locals also love […]
Digital marketing is the newest form of advertising. The internet has only been fully commercialized in America since about 1995. In a little more than 25 years, the landscape of the world changed; businesses suddenly became able to reach customers on every content of every demographic. Thanks to the rapid shift, new methods of marketing […]
The Digital Marketing Process of Promotion LA Marketing has been an ever-changing area for decades, from the initial word-of-mouth spread of business, to the advent of radio, to the ubiquitous presence of the internet. Because marketing mediums have changed, so have marketing styles and strategies. You have to go to your potential customers, place advertisements […]
7 Essential Roles for Marketing Teams Marketing is fluid. It has to be to keep up with the constantly-changing landscape of technology and consumerism, and if you aren’t on your toes and paying attention to the shifts, you’ll be left behind. As the saying goes, “Change or be changed.” 30 years ago, who was needed […]
One of the biggest challenges in marketing is gaining traction when you’re just starting out. How exactly do companies find their target audience?
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With so much competition online, it’s tough to stand out. There isn’t just one way to break out of the pack, though. Your social media marketing tactics need to reflect your industry and brand.
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