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Category: Marketing

Is it Worth it to Optimize Your Business Website on Bing?

Google is God when it comes to organic search. In fact, the word “Google” has even become a verb for doing online research. Even if we didn’t actually use Google at all. That’s pretty incredible, right? Odds are that most people on the planet use Google when they complete an online search, though. As of […]

9 Digital Marketing Trends to Watch in 2021

With the world in a state of upheaval (still), it can be tough to predict what the market is going to do next, but luckily we’re here to help. We’re at the end of the last quarter of 2021 and the year is rocking and rolling, so we wanted to take a moment to share […]

free delivery getting back to business

Getting Back to Business While Maximizing Your Money

Times have changed so radically since early 2020, and smaller brick and mortar businesses have had a tough time staying open. Having a strong online presence and user-friendly website is so deeply important nowadays that it can make or break your business. If you’re a company that has been particularly hard-hit by the pandemic, know […]

What 2020 Taught Us About Lead Generation and Businesses

We’ve heard so many heartbreaking stories about entrepreneurs and business owners who thought 2020 was their year. They’d put in the work in 2019 to make their goals a reality— whether it was about expanding their workforce threefold or refreshing their menu and adding a live music rotation to their restaurant’s dining experience. Only, they […]

tagline jacket

The Difference Between a Slogan and a Tagline

Slogans and taglines help brands achieve the same goal: to stand apart and be remembered. Though they’re often referenced interchangeably, they’re two very different marketing elements. They are similar in that they are both unique, catchy, quippy, brief pieces of branded copy that act as important marketing touchstones. 

audience demographics

Market to Your Target Audience Via Demographic Analytics

Understanding the demographic segmentation of your brand’s intended audience can improve your marketing strategies a thousandfold. We know that reaching your target audience can be a tricky feat no matter how you slice it, so we’re going to give you the lowdown.

print marketing strategies

5 Creative Marketing Strategy Ideas

Marketing strategies are not one size fits all. Depending on your target audience and offering, you can employ wildly different marketing campaigns from one promotion to the next. We know that going through many different marketing strategies and being innovative at every turn can be exhausting. Promotion LA is here to give you a break! […]

Web development

Web Development for My Pet Naturally

When My Pet Naturally came to Promotion LA during the COVID-19 pandemic looking for a complete remodel of their web development, we knew we had some intense work to do. Making sure that this pet store had a new, fresh website, complete with an e-commerce page, tons of pictures and an expansive marketing campaign was […]

Benny's Tacos

Promotion LA’s 16-Year Relationship with Benny’s Tacos

With digital marketing agencies, it isn’t too often that you hear about clients being around before the Internet became popular. At Promotion LA, we have one client that has been with us for the past 16 years, well before the Internet became the new age of marketing and advertisement – Benny’s Tacos & Rotisserie Chicken. […]