Understanding the demographic segmentation of your brand’s intended audience can improve your marketing strategies a thousandfold. We know that reaching your target audience can be a tricky feat no matter how you slice it, so we’re going to give you the lowdown.

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Don’t Market to Everyone

This is a mistake that many smaller businesses make, but this can actually harm your brand instead of helping it. You will run the risk of annoying people with ads that market an item they don’t need or relate to. In this way, overreaching your net can tarnish your brand’s name. On top of it all, you’ll waste money in the process.

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Do Demographic Research

When you determine and analyze your target demographic, you can determine which marketing strategies and tools are most effective when attracting them. With that said, here are a few things you should know about your target audience when it comes to demographic analysis.

• Gender
• Occupation
• Age
• Annual Household Income
• Ethnicity
• Personal interests
• Education level
• Geographical location
• Political affiliation

Having an intimate understanding of these details will help you market to your target audience more accurately and with far better results.

Image by Mirko Grisendi from Pixabay 

Marketing to Your Target Demographic

Once you have all of this information, we advise doing research on companies that sell similar products, or that have a similar target audience as you brainstorm marketing strategies.

We also recommend utilizing social media and Google Ads to ensure that your advertisements are being seen by your demographic.

Earlier, we discussed using the right tools and marketing strategies to garner the attention of your audience. To narrow down the plethora of marketing tools at your disposal, ensure that you perform A/B testing your marketing collateral. This will help you better determine which strategies get clicks, and which ones to nix!