After a long harrowing year, we’ve decided to cast out a net and reel in some of 2020’s most stunning holiday commercials. From story, visuals, to solid calls to action that deliver holiday-spiced embraces, here are five commercials that put a twinkle in our eye!

6.) “Gift Like You Mean It: Shiori” – Etsy

https://www.youtube.com/watch?v=_4yYEW_fyJU

This cute commercial is both heartwarming and relatable. The product placement is well done. Etsy is an online retailer where craftspeople from the world over can sell their unique, handmade, and custom wares to clients. It’s the perfect place to go when you want to give someone with niche interests a one-of-a-kind gift with a personalized touch.

5.) “USPS 2020 Christmas Commercial- HOME” – USPS

This one was shot so beautifully. Not only does this commercial takes us into the inner workings of the post office, but there is something about them that makes them seem like “Santa Behind the Scenes”.  Additionally, the sound of packages sliding together definitely churns up very positive memories.

4.) “The Show Must Go On” – Amazon

https://www.youtube.com/watch?v=gQdLD6kk960

This heartwarming and powerful commercial is a testament to how well Amazon brings people together in a very real way. It discusses how drastically life has changed for many people. Despite the state of the world, the human spirit prevails and is unafraid to see hope in every situation. This enables a neighborhood to come together, put in the work, and make someone’s dreams come true.

3.)”Give With All Your Heart” – Kohl’s

https://www.youtube.com/watch?v=rqlgWXgOa_c

This commercial speaks to the times but it’s heartwarming because it does, and not in spite of it. The product placement of a paper Kohl’s bag is how our spunky child main character starts a dialog with her elderly neighbor is impeccably done.

2.) “The Greatest Gift” – Xfinity

https://www.youtube.com/watch?v=63o9tgPK9r8

In this hilariously relatable and heartwarming holiday commercial, Santa gives a directive to his elves, via telecom. It just comes to show that the best gift we can give to each other is a sense of true human connection.

1.) “Coca-Cola Christmas Commercial 2020” – Coca-Cola

I don’t think that anyone is surprised that Coca-Cola’s 2020 holiday commercial, directed by Academy Award nominee Taika Waititi (Thor: Ragnarok, JoJo Rabit, and What They Do in the Shadows) topped our list! This high-budget production doesn’t just have a classic story, but it’s outfitted with stunning vistas from all around the world. Can this dedicated father get his daughter’s letter to Santa to the North Pole before Christmas? It’s a compelling premise with an ending that’s as sweet as a bottle of Coca-Cola!

Though these commercials are very different, an important common theme that holiday commercials share is the great propensity for human kindness, perseverance in the face of adversity, and love for our fellow man.

Did we pick your favorites?