Peaceful Pets Aquamation was a challenge for us, mainly because they provide a service that most people aren’t even aware of (a water based alternative to cremation). With that being said, after spending time interviewing the business owner we realized how important it was to convey a message of comfort for people that have lost an important “member of the family”. To focus the emphasis instead on the life of your pet . In essence the website became a balance between informing the reader about Aquamation while also explaining to the reader why Peaceful Pets Aquamation is a greater alternative to any pet aftercare services. The content that we wrote had to show both without overwhelming the reader with too much to read, but giving them just enough information to be peak their curiosity. We also built an extensive catalog for them, editing all images, making sure they were high resolution and high quality for the internet.