With the Christmas holidays in full swing, businesses everywhere are taking advantage of the less inhibited spending habits of customers. Customers are more likely to make impulse buys or to tack on some extras during the holidays. Of course, your business might not be seeing much of a boost in sales during the holidays, which […]
Digital marketing is the newest form of advertising. The internet has only been fully commercialized in America since about 1995. In a little more than 25 years, the landscape of the world changed; businesses suddenly became able to reach customers on every content of every demographic. Thanks to the rapid shift, new methods of marketing […]
Understanding the demographic segmentation of your brand’s intended audience can improve your marketing strategies a thousandfold. We know that reaching your target audience can be a tricky feat no matter how you slice it, so we’re going to give you the lowdown.
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