Tag: Promotion LA

Difference between a copywriter and a content writer

The Difference Between a Copywriter and a Content Writer

If you are a business owner and you are looking for someone to write content for your company, you may have heard about copywriters and content writers. You might have even heard that they are the same job. However, the truth is, there is a big difference between a copywriter and a content writer. More […]

How to improve your web presence

Five Tips on How to Improve Your Web Presence

Simply having a website is not enough to drive customers to your business. You need to constantly update and improve your web presence to best draw in potential customers, as well as keep existing customers satisfied and interested. You also need to compete against every other business that is fighting to obtain potential customers. Marketing […]

How to write a blog

How to Write a Blog for Your Business

People write blogs for a variety of topics: travel, beauty, food, family, cars, technology, fashion. Today, we are going to focus on how to write a blog for your business – specifically, how to create content that is centered around a specific idea or question that is relevant to your industry. You want to use […]

Keywords

Keywords 101: What Are They, and Why Do They Matter?

Driving people to your website is a crucial part of having a webpage; after all, what is the point if no one is reading your content? What a lot of people may not realize is that the key detail behind this is keywords. Knowing what keywords are and why they are important to your web […]

Understanding Pay Per Click (PPC) Advertising

One of the most popular ways to get visitors to a website is through pay per click (PPC) advertising. However, understanding and utilizing PPC advertising can sometimes be a bit tricky. What is Pay Per Click Advertising? Pay per click advertising is an online advertising model that lets advertisers pay each time an online user […]

How You Can Utilize Word of Mouth to Expand Your Business

How You Can Utilize Word of Mouth to Expand Your Business

One of the biggest challenges any new business or brand faces is getting the word out. How do you let the world know about your product? How do you get potential customers to trust you? Or how can you guarantee people understand your business? One strategy is word of mouth. What is Word of Mouth? […]

Yext

Navigating the Yext Era of Listing Your Business

In an era where small businesses must outsmart algorithms, bots and other artificial intelligence, digital marketing juggernauts Yext aims to help your business convert more consumers into customers. By cutting out the tedious task of manually listing your business across hundreds of platforms, alongside other hoops and hurdles, Yext has become a useful digital marketing […]

Website design

Finding the Right Website Design: Peaceful Pets Aquamation

Good website design means using your expertise and knowledge about a client in creating a visual version of their business. What do you do when the service for which you’re making a website is relatively unknown to the general populous and deals with “heavy” topics? Selecting a strong theme is paramount to developing the visual, […]

Create a better website

Why Collaborative Efforts Create a Better Website

There might be an “I” in “website,” but you won’t find one in “team” anytime soon, especially when it comes to developing beautiful pages to represent your business. While trying to create a better website can take months and dozens of iterations, a solid push from a group can complete the same job with better […]